Today, we’re going to tell the success story with Comunica which is digital agency and production house. Comunica is a dynamic communications agency and digital production house specialized in crafting captivating video productions, orchestrating real and virtual events, and curating cutting-edge digital signage solutions. They use Ant Media Server to offer live broadcasting, and they’ve improved the user experience by introducing low latency for their customers.
We’re having Giacomo Andreani, IT Service Manager, in this success story. He will explain Comunica’s journey and how they decided to start working with Ant Media Server.
Let’s start by giving information about Comunica and Giacomo.
Table of Contents
About Comunica
Comunica is a dynamic communications agency and digital production house specialized in crafting captivating video productions, orchestrating real and virtual events, and curating cutting-edge digital signage solutions.
Comunica’s operational headquarters in Viale Monza in Milan and they build the corporate identity with videos, TV formats, interactive and immersive digital experiences in virtual or augmented reality. To excite those who observe them on corporate site, on social media, on a LED wall or maybe even on TV. They call their strategic and communication consultancy “single direction” which is in tune with their DNA.
About Giacomo Andreani
Giacomo is a passionate technology geek an experienced IT Manager by creating and managing an IT infrastructure in the field of television broadcasting , ensuring the optimization of the existing infrastructure and the development through new technologies of the Digital Signage.
It’s time for the interview questions and answers. Let’s proceed
What was your challenge to offer Live Broadcasting?
In our quest to disseminate live content via satellite broadcast, we encountered a significant hurdle: the inability to install satellite dishes in certain regions. This necessitated the exploration of a terrestrial network-based distribution solution. By adopting Ant Media’s low-latency streaming solution, Comunica can avoid severe delays and disruptions in content delivery, losing viewer engagement and potential revenue. Additionally, failing to address these challenges could result in an inability to meet client expectations and a compromised competitive edge in the industry. Implementing Ant Media’s solution ensured seamless, high-quality broadcasts, maintaining their reputation and market position.
Why did you choose Ant Media Server?
After thorough deliberation, we turned to Ant Media Server to address our pressing need for a reliable and low-latency streaming solution. Traditional streaming methods fell short, plagued by variable and high latency issues, making synchronization with satellite broadcast channels unfeasible. Ant Media’s robust infrastructure promised to deliver the seamless, synchronized results we have been looking for.
How did you benefit from the Ant Media Server?
Through the implementation of Ant Media Server, we successfully calibrated the delay to synchronize with our television signal, ensuring a flawless and dependable viewing experience for our audience.
What are the outcomes?
With Ant Media Server at our disposal, we are poised to transition our local distribution from satellite broadcast to live streaming solutions, paving the way for enhanced accessibility and engagement with our content.
“Experience the future of broadcasting with Ant Media Server – where seamless streaming meets unparalleled reliability!”
In conclusion
Leveraging Comunica’s expertise in communications and digital production alongside Ant Media’s cutting-edge technology in real-time video streaming, this partnership aims to deliver innovative and seamless experiences for clients across various industries. By combining Comunica’s creative capabilities with Ant Media’s robust streaming platform, we are poised to redefine the possibilities of live content delivery, empowering businesses to engage and captivate their audiences like never before. It’s an honor for us to be part of it. We proceed our way together with our users to democratize streaming and be the WordPress of streaming.
Along with Comunica we’ve had the pleasure of sharing numerous other case studies from our partners who have utilized Ant Media Server, including Fox, who use it for uninterrupted broadcasting experience, Avid – for truly immersive interactions; and Mojohost trusted us with their clients for streaming services.
About the Ant Media Server deployment on AWS
Ant Media provided a robust solution leveraging AWS’s purpose-built Media & Entertainment capabilities. Key integrations included:
- Amazon EC2: Utilized for secure, scalable compute capacity, ensuring high performance and reliability.
- AWS CloudFormation: Rapid deployment of streaming clusters, allowing Ant Media Server to scale according to demand.
- WebRTC Streaming: Enabled ultra-low latency broadcasts crucial for live news delivery.
- Adaptive Bitrate Streaming: Ensured optimal viewing experiences across varying network conditions.
Key Results and Benefits, included:
- Latency Reduction: Achieved sub-0.5 second delays.
- Scalability: Effortlessly supported viewer numbers from a few to hundreds of thousands.
- Cost Efficiency: Reduced IT costs by 30% through flexible AWS pricing models.
- Viewer Engagement: Enhanced real-time viewer experience with high-quality broadcasts.
Visit the Ant Media Server on AWS Documentation for information about Ant Media Server deployment on AWS.
About Ant Media and AWS Collaboration
Ant Media actively participates in the AWS Partner Network (APN), including programs like AWS Customer Engagement and funding and credits to support customers’ Proof of Concepts (PoCs) when running Ant Media Server on Amazon EC2, Graviton, GPU, ECS, or EKS. Ant Media Server has passed APN’s AWS Foundational Technical Review–an AWS-defined review built to qualify an ISV (Independent Software Vendor) as a validated software product, and customers can easily subscribe and deploy Ant Media Server from the AWS Marketplace.
AWS Customers that want to push the boundaries and start streaming at the speed of now deploy Ant Media Server on Amazon EC2, Graviton, GPU, ECS, or EKS to innovate and exceed modern digital expectations with Ultra-Low Latency and support for WebRTC, LL-DASH(CMAF), HLS, RTMP, SRT, RTSP, and Zixi. Ant Media Server offers the most purpose-built capabilities of any cloud, making it the ideal solution for real-time streaming.
